IN-HOUSE
Angi
YEAR
2023
ROLE
Creative Director
In a bold new ad campaign for Angi, we captured the sense of accomplishment and freedom the platform brings to homeowners. The new tagline, “You Can Do This. When You Angi That,” turned Angi into an action-driven verb, positioning it as the go-to solution for home projects. Instead of endlessly searching on Google for unvetted options, homeowners should just “Angi That.”
Agency: Milk