IN-HOUSE
Angi
YEAR
2024
ROLE
Creative Director
Sure, the Internet is good for a lot of positive things. But trustworthiness? Maybe not one of its strongest qualities. Yet for some reason, when it comes to finding a plumber or electrician, or any other tradesperson to help you with something in your home, people still trust the Internet.
Angi is a database of vetted professionals, so we set out to show people there’s a big difference between an Angi pro and someone you just got off the internet. And we did this by creating a physical Internet world in this TV campaign. From bank fraudsters to snake oil salesmen, we compared who you might find with just a random google search to some of the biggest fraudsters on the web.
We ended each spot of the campaign with a new animated lockup and audio mnemonic that is not only reenforce the new-ish brand name, but was used across various touch points to make everything more cohesive.
Agency: Bandits & Friends